Privacy Policy
Your details deserve the same care as your bakes.
Who is responsible for your information?
ALESHAS DESIGNS LTD, managed by Alesha Lily Taylor, is responsible for the personal information you share through this website. Registered address: 375 North Road, Darlington, England, DL1 3BL. Contact: +44 7931 802524.
What we collect and why
When you send an enquiry, we collect your name, contact number, message and any order preferences you provide. Custom cake enquiries may include occasion, preferred date, size, design and dietary or allergen requirements. We use these details to respond to you and discuss or manage a potential order, taking steps at your request before entering a contract.
Allergy information may reveal health information. Provide only the details necessary to assess your request. By choosing to share these details you give explicit consent for their use to discuss the suitability of your order. You can withdraw this consent by contacting Alesha; this may affect our ability to assess or fulfil the request.
Storage and sharing
Enquiries are stored using Lovable Cloud, our website hosting and storage service. Access to enquiries is restricted to authorised business administrators. Information is not sold or used for unsolicited marketing. Service providers may process data on the business’s behalf, subject to their data protection terms and applicable safeguards for international transfers.
How long information is kept
We keep enquiry information only as long as needed to deal with your enquiry or order and fulfil applicable legal obligations. You can contact Alesha to request deletion of information that is no longer needed.
Your rights
You can request access, correction or deletion of your information, or ask to restrict processing where applicable. Contact Alesha on +44 7931 802524. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.
WhatsApp, external services and cookies
WhatsApp links open an external service operated by Meta. Its own privacy terms apply to messages sent there. The website does not add advertising or analytics cookies. Owner sign-in uses essential browser storage to maintain the authorised session. Fonts are loaded from Google Fonts, which receives technical request information such as your IP address.
Last updated: 12 November 2026.